Product labeling is an essential part of marketing your product. It’s the first thing potential customers see, and it can make or break a sale.
Yet, most people think that labeling is a simple task that doesn’t require much thought or creativity. However, if you want your custom labels to be effective, there are a few things you should keep in mind when it comes to professional sticker printing.
In this article, we will discuss the dos and don’ts of product labeling. So read on to learn more!
Do create your own design
Your product label is an extension of your brand. As such, it should be designed in a way that reflects your company’s values and identity.
The beauty of custom stickers is that you do not have to opt for a generic design. Instead, you can create your own – even without design experience.
Many sticker makers offer free online design tools for you to design your artwork in minutes. You can simply browse pre-designed templates and elements and edit them until you are happy.
Don’t use too many elements
While you want your label to be eye-catching, you don’t want it to be cluttered. After all, you are working with limited space on your labels or custom sticker sheets.
Instead of going overboard, use only a few design elements, and make sure they complement each other. Also ensure that you do not include too much text on your labels. This way, the content you do include will be legible and print nicely.
Do try out different materials
There are many more material options than your standard white. You can get your labels printed on a whole host of different materials, from clear to silver or glitter and metallic.
The material you use for your label can have a big impact on its look and feel. So don’t be afraid to experiment with different materials until you find the one that best suits your product and brand. Have a look at the clear sticker below for some inspiration.
Don’t forget to include your business information
Custom product labels can create brand visibility by prominently displaying your company name and logo. By doing so, you help customers remember your product and increase the chances of them returning in the future.
Additionally, using custom labels allows you to showcase your unique branding and style when creating your logo, which can help you stand out from the competition.
Do reach out to a professional printer
If you want your labels to look their best, a professional printing service is worth investing in. They can help you choose the right materials and design elements for your label, and they will also ensure that it is printed correctly.
Especially when you are looking to brand entire product lines, having an expert by your side can save you a lot of time, money and stress.
Following these simple tips, you can create custom labels that are both effective and stylish. So don’t hesitate to put some thought into your labeling strategy! Are there even more dos and don’ts we should add? Let us know in the comments.
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