What Kind of Profit Can You Expect from Selling Online Courses?


International demand for online course creation and sales is rising. The market for online education was valued at $107 billion in 2015, $190 billion in 2018, and $300 billion or more is predicted to be reached by 2025. Both older and younger learners are beginning to invest in their education and ongoing learning. The knowledge gaps have been filled via online courses. Many people appear to favor the convenience and comfort of their own homes over the hassles of traveling to physical education programs. And this is ideal for the expanding e-learning sector. You are passing up a significant potential if you are not currently offering online courses. 

You won’t regret becoming one of the first in your niche. However, the question of how much money you may make from offering online courses still stands. So, in today’s article, we will discuss how much profit you can expect after selling courses. If you are planning to create online courses or have built them and want to launch and sell in the industry then this article is for you. Let us begin.

Earn Income from Online Courses

When developing your online course, several variables come into play, and the earnings you get from course sales might vary greatly. For instance, you may make a few hundred dollars a year to six or seven figures as an online instructor. In fact, by considering your course company as a side activity, you may earn up to six figures. The process doesn’t end with creating the courses. You can gain an advantage by working on your brand and marketing and sales strategies.

What Kind of Revenue Should I Expect from Selling Courses?

This varies greatly from one designer of an online course to the next. Numerous elements that impact your prospective earnings must be taken into account.

  • The Course Price: Do you provide a $5 or $500 course? This has a significant impact on the number of students you need to enroll in your course to meet your revenue targets.
  • Targeting Audience: Have you have a mailing list? any following on social media? Do you have a subscriber-supported YouTube channel? Have you had access to your partners’ networks? With social media marketing, the larger and more active your network is, the more clients you may hope to attract. The first thing on your checklist for your new online course business should be building an email list if you are just starting.
  • Experience in Sales and Marketing: Has this ever been done by you? You are at an advantage and should anticipate a greater conversion rate from your audience if you currently operate an internet business and have sold things in the past.
  • Loyal Clients: How devoted are your clients? Do they leave or do they keep coming back for your new products? Do you have a loyal clientele?

All of the above can be learned, even if you’re just starting, but you should anticipate a slower start than an experienced entrepreneur.

How do you determine your prospective income?

You must do the following calculations in order to evaluate your prospective revenue:

Revenue = No of your Audience x Conversion Rate x Price of the Course

You can form some guesses based on how many people you anticipate reaching if you don’t yet have an audience. Do you expect there will be 100, 200, or 1,000 subscribers? Online course conversion rates are influenced by the topic, the cost, and your ability to appeal to and convert the ideal customers. Conversions can be conceptualized as follows:

  • Low conversions = 0.1% – 1%
  • Medium conversions = 2% – 5%
  • High conversions = 6% – 10%

You may perform the calculation for all three conversion rates, 1 percent, 5 percent, and 10 percent, to examine various situations and create objectives based on them.

How Can You Figure Out Your Possible Profit?

You must deduct the costs in order to see if your internet business is profitable from the sale of courses. Fortunately, online courses do not charge extra for each new student, but there may be production or marketing costs. Here’s how to approach it:

Profit = Revenue – Production costs (fixed) – Marketing expenses – Other related costs

Now you can figure out how much effort your course will require if it will be successful, and how much money you can make from selling online courses!


Online education is unquestionably the future. Creators of courses have the opportunity to earn money by selling their courses to add to their passive income or even make a livelihood by instructing online from their own websites. And in today’s article, we discussed the profit topic which should be expected by the instructors. No, matter if you are in the initial phase to create online courses or planning about it, or are a professional it is important to understand how to calculate and understand the profit percentage after course selling.

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